The More This Rolex Costs, the More You Want It. Here's Why
A 125-year-old theory explains why humans want luxury items even more when the prices go up. Blame social media—and ubiquitous counterfeits—for making it even worse.
A 125-year-old theory explains why humans want luxury items even more when the prices go up. Blame social media—and ubiquitous counterfeits—for making it even worse.