Why the Woodpeckers?
Picking the team name for a minor league baseball franchise should be as simple as tapping into your imagination, right?Well, not in this day and age when establishing a catchy moniker can be a valuable publicity tool and a major source of income through retail sales of licensed merchandise.For the Fayetteville Woodpeckers, the process was nearly a two-year ordeal involving a name-the-team contest, listening to much debate on social media and some intense marketing research and […]
