Science Says: Internet craze ASMR behind a brain-tingling beer ad
A new Super Bowl commercial aims to calm frenzied football fans with oddly relaxing images of actress Zoe Kravitz whispering into a pair of microphones and softly tapping on a bottle.The beer ad already has drawn more than 10 million views and stands to expose a vast audience to an internet craze known as ASMR, or autonomous sensory meridian response.Some people spend hours watching videos of hair brushing, paper crinkling or “happy little clouds” artist Bob Ross painting […]
