Live Wire: Bank mergers, acquisitions led to rebranding
Q: What year did the NationsBank that used to be in Cross Creek Mall close? What year did Bank of America open there? J.B., FayettevilleA: The name on the building at 503 Cross Creek Mall changed from NationsBank to Bank of America in 1999, but that wasn’t exactly one business closing and another opening.That change is what Jennifer Darwin, Bank of America communications executive, calls “rebranding.”The city […]
